Jodi Lai

Jodi Lai has a strong background in automotive journalism, with extensive experience in various editorial roles.

Jodi started their career in 2006 as an online producer, copy editor, and freelance reporter for National Post and Financial Post. In this role, they reported breaking news, wrote stories on strict deadlines, conducted interviews, and optimized web hit counts using SEO techniques.

In 2013, they became the Senior Producer at Driving.ca, where they were responsible for managing and curating content to ensure it aligned with product, brand, and user needs.

From 2015 to 2019, Jodi served as the Editor-in-Chief and Managing Editor at AutoGuide.com. In addition to overseeing a team of writers and freelancers, they hosted videos, covered auto shows, and wrote reviews and features. Jodi also played a key role in defining and executing the site's editorial strategy, with a focus on growth through SEO, data-based decision-making, and engaging content.

In 2018, Jodi moved on to become the Director of Editorial for the AutoGuide Group at VerticalScope Inc. In this role, they were responsible for overseeing all automotive editorial properties, including AutoGuide.com, TTAC, GM Inside News, All Ford Mustangs, Fourtitude, and Quattroworld.

Most recently, Jodi joined AutoTrader.ca in 2019 as the Editor In Chief. Jodi supports the marketing and SEO team by overseeing content creation, with a focus on consumer-oriented and accessible automotive content across multiple platforms. Jodi also launched and co-hosts a bi-weekly podcast.

Throughout their career, Jodi has demonstrated their ability to lead and innovate within the automotive journalism industry, consistently delivering superior content, engaging visuals, and eye-catching design.

Jodi Lai completed their Bachelor's degree in Journalism at Ryerson University from 2005 to 2009. There is also another entry for Ryerson University, but no specific start or end year is provided for this second degree in Journalism.