Michael Lock has over 15 years of experience in various roles within the automotive industry. Michael began their career at Curomax, where they served as Dealer Support, Sales Support, and later Area Manager from 2004 to 2007. Michael then joined DealerTrack as an Area Sales Manager from 2007 to 2011. At Insurance Insight Inc., Michael worked as a Business Development Manager for six years, achieving double-digit annual growth and implementing a new system to provide dashboard data to the sales team. From 2017 to 2019, Michael served as an Area Sales Manager at Scotia Dealer Advantage, where they increased market share from 38% to 42% and positioned the company as the top non-prime lender in the region. Currently, Michael is an Account Director at autoTRADER.ca, responsible for driving revenue growth from large dealer groups in Ontario.
Michael Lock attended Bayridge Secondary School from 1996 to 2000, where they did not list any specific field of study. Michael later pursued a degree in Business Admin Automotive Marketing at Georgian College from 2001 to 2004.
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