A 30-year veteran of the direct response business, Dave launched and built multiple business units for Phillips International (InvestorPlace Media).
Phillips was primarily a newsletter publishing business, but in 1989, Dave started their trade magazine and conference business in the technology and defense markets and built it up to $30 million in sales within 5 years.
From there, he moved back into the consumer financial marketplace within Phillips to take over and rebuild their mutual fund newsletter publishing business from 2 fledgling services into 5 major products that produced $20 million in sales.
Dave was asked by Tom Phillips, founder and owner of Phillips International, to create a franchise within the company that would test the use of traditional direct response marketing in an online environment.
Dave launched ChangeWave Investing in fewer than 3 years with a $24 million dollar business that had grown to include 6 additional publications, a thriving research business and a prolific content generation machine.
Dave concluded his time at Phillips by identifying the move of individual investors into active trading and made the push within the company to introduce active trading services, options trading services, and utilize video in both marketing and delivery of product for is changing customer base.