Kelda Lim currently serves as Assistant Vice President, Automated Execution (AiEX) and Workflow Solutions (APAC) at Tradeweb since May 2024. Prior to this role, Kelda held various positions at BondbloX, including Associate in Fixed Income Sales and Management Associate, contributing to the first fractional bond exchange regulated by the Monetary Authority of Singapore. Additional experience includes internships at VK Transformation Pte. Ltd. focusing on consulting, Pioneer Consulting Asia-Pacific in TMT, and marketing roles at L'Oréal and Walt Disney World. Kelda holds a Bachelor of Business Administration in Marketing and Accounting from Nanyang Technological University Singapore, with a student exchange experience at Maastricht University School of Business and Economics.
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