Ben Parody

Ben Parody is a data visualisation specialist and iGaming professional with over 15 years of experience at the intersection of data analytics and commercial decision-making. Currently, they serve as the Head of BI & Analytics at Traffic Lab, managing a team of analysts and overseeing data-related initiatives. Ben has also held senior financial and commercial analyst roles at leading companies such as Betsson Group and NetEnt, where they enhanced reporting and analysis through advanced tools like Power BI. Ben's educational background includes a Professional Accounting Diploma and a Management & Leadership Diploma, demonstrating a solid foundation in both finance and management. Their passion for transforming complex datasets into accessible narratives shapes their approach to driving strategic decision-making and business scalability.