Trafilea is an e-commerce group that builds direct-to-consumer global brands powered by meaningful purposes.

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Trafilea

Trafilea's headquarters in Montevideo, Uruguay

Santiago Zabala

Juan Pablo Silvera

Jorge Padrino Santos

Adriana Cabral Guillama

Massimiliano Tirocchi

This department focuses on strategies and initiatives aimed at driving customer acquisition, retention, and overall business growth through marketing efforts.

Growth Marketing

The Marketing and Growth team at Trafilea focuses on developing and executing strategies to drive brand awareness, customer engagement, and revenue growth for the company's direct-to-consumer brands. They leverage various channels, including social media, email, and influencer marketing, while also optimizing product offerings and customer retention efforts to enhance the overall shopping experience and foster loyalty. This team employs data-driven insights and innovative marketing tactics to propel the organization’s expansion in the global e-commerce landscape.

Marketing and Growth

This department focuses on designing, coding, and maintaining software applications.

Software Development

The Creative and Content Development team at Trafilea is responsible for crafting engaging multimedia content and innovative marketing strategies that resonate with consumers and elevate the company's direct-to-consumer brands. This team collaborates across disciplines to ensure brand consistency, enhance customer retention, and drive conversion through data-driven insights and creative experimentation.

Creative and Content Development

The Human Resources and Talent Management team at Trafilea is dedicated to attracting, developing, and retaining top talent to support the company’s mission of building impactful global brands. This team focuses on talent acquisition, employee development, and creating a positive workplace culture, ensuring that all staff members are aligned with the company's meaningful purposes and equipped for success. By fostering growth and engagement, they enhance overall organizational performance and employee satisfaction.

Human Resources and Talent Management

This department focuses on analyzing data to provide insights and support decision-making processes.

Trafilea

Org chart

Teams

Growth Marketing

Marketing and Growth

Software Development

Creative and Content Development

Human Resources and Talent Management

Data Analytics

Offices

Trafilea

Org chart

Teams

Growth Marketing

Marketing and Growth

Software Development

Creative and Content Development

Human Resources and Talent Management

Data Analytics

Offices

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