Trafilea is an e-commerce group that builds direct-to-consumer global brands powered by meaningful purposes.

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Trafilea

Trafilea's headquarters in Montevideo, Uruguay

Santiago Zabala

Juan Pablo Silvera

Jorge Padrino Santos

Adriana Cabral Guillama

Massimiliano Tirocchi

The Marketing and Growth team at Trafilea focuses on developing and executing strategies to drive brand awareness, customer engagement, and revenue growth for the company's direct-to-consumer brands. They leverage various channels, including social media, email, and influencer marketing, while also optimizing product offerings and customer retention efforts to enhance the overall shopping experience and foster loyalty. This team employs data-driven insights and innovative marketing tactics to propel the organization’s expansion in the global e-commerce landscape.

Marketing and Growth

The Creative and Content Development team at Trafilea is responsible for crafting engaging multimedia content and innovative marketing strategies that resonate with consumers and elevate the company's direct-to-consumer brands. This team collaborates across disciplines to ensure brand consistency, enhance customer retention, and drive conversion through data-driven insights and creative experimentation.

Creative and Content Development

The Human Resources and Talent Management team at Trafilea is dedicated to attracting, developing, and retaining top talent to support the company’s mission of building impactful global brands. This team focuses on talent acquisition, employee development, and creating a positive workplace culture, ensuring that all staff members are aligned with the company's meaningful purposes and equipped for success. By fostering growth and engagement, they enhance overall organizational performance and employee satisfaction.

Human Resources and Talent Management

The Operations and Logistics team at Trafilea is responsible for optimizing the supply chain, ensuring efficient order management, and enhancing the shipping experience. They strategize and implement processes to maintain operational excellence, enable seamless fulfillment, and support the growth of direct-to-consumer brands while upholding the company's commitment to meaningful purposes.

Operations and Logistics

The Customer Support and Services team at Trafilea is dedicated to delivering exceptional assistance to customers across various platforms, ensuring a seamless shopping experience. This team is responsible for addressing inquiries, resolving issues, and fostering positive relationships with customers, all while embodying the company’s commitment to meaningful purposes. Through various roles, including specialists and managers, the team also leverages social media and chat support to engage with customers effectively and enhance overall satisfaction.

Customer Support and Services

The Finance and Accounting team at Trafilea is responsible for managing the company's financial health, ensuring accurate reporting, and maintaining compliance with tax regulations. They oversee financial planning and analysis, streamline accounting processes, and implement robust financial systems to support the growth of direct-to-consumer brands. This team plays a crucial role in providing insights and strategies that drive profitability and support impactful business decisions.

Trafilea

Org chart

Teams

Marketing and Growth

Creative and Content Development

Human Resources and Talent Management

Operations and Logistics

Customer Support and Services

Finance and Accounting

Offices

Trafilea

Org chart

Teams

Marketing and Growth

Creative and Content Development

Human Resources and Talent Management

Operations and Logistics

Customer Support and Services

Finance and Accounting

Offices

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