The mission of TRAIDE is to promote the transition from aid to trade in developing countries and emerging economies. TRAIDE aims to facilitate this transition by:

- identifying, developing and stimulating sustainable and responsible trade, investment and knowledge exchange between the European Union and emerging economies

- developing and promoting local entrepreneurship

TRAIDE envisions a globalized trade system that contributes to employment, decent wages and environmentally sound business practices in emerging markets. The foundation aims to achieve this by supporting sustainable trade and investment that contribute to the Sustainable Development Goals (SDGs), with a particular focus on decent work and economic growth, living cities and communities, and gender equality (SDG 8, 11 and 5). In the long run, TRAIDE aims to support Dutch companies in all emerging economies where it can build bridges with the local private sector and the Dutch and European economies.

The foundation actively promotes knowledge exchange between its projects and teams in Africa and Asia and maintains a strong network in the Netherlands, both with companies, financial institutions, government and research organisations. This strong network will provide the local teams with a sufficient flow of new companies and organisations, increasing the amount of trade and private sector investment.

Currently, TRAIDE has local offices in Rwanda and Ethiopia and aims to expand to other emerging economies. These programs in Africa are supported by the Embassies of the Kingdom of the Netherlands in Addis Ababa and Kigali.

Within 15 years, TRAIDE foresees that local partnerships have been built in at least ten countries. The foundation aims to achieve this through the implementation of different programmes and projects embedded in the local context. TRAIDE takes up a collaborative approach and wants to join forces with local implementing organisations.

Business Development

Sustainability

Emerging Markets

Social Impact

TRAIDE Foundation

The Addis Ababa office focuses on business development and project support to enhance operations across Ethiopia.

Addis Ababa

The Kigali office focuses on project management and coordination for regional initiatives in Rwanda.

Kigali

The Wageningen office focuses on fostering partnerships and driving impact in the private sector for sustainable development.

Wageningen

Gertjan Becx

This department focuses on strategies to drive growth through partnerships and opportunities in the private sector.

This department facilitates project management and promotes responsible business practices across the organization.

Business Support Services

This department handles employee relations, recruitment, and organizational development.

Human Resources

This department oversees planning, execution, and delivery of projects to ensure they meet organizational goals.

Project Management

This department is responsible for overseeing operations and strategy in various countries.

TRAIDE Foundation

Org chart

Teams

Business Development

Business Support Services

Human Resources

Project Management

Country Management

Offices

TRAIDE Foundation

Org chart

Teams

Business Development

Business Support Services

Human Resources

Project Management

Country Management

Offices

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