Brian Cooke

Brian Cooke is an accomplished sales professional with extensive experience in the hospitality industry. Currently serving as the Corporate Director of Sales at Trailborn since June 2025, Brian has held various senior roles, including Senior Director of Global Sales at YOTEL and Global Director of Corporate Sales at Freehand Hotels. Prior positions include Area Director of Corporate Sales and Group Sales Manager at GrandLife Hotels, Corporate Sales Manager at Denihan Hospitality Group, and Group Sales Manager at Starwood Hotels & Resorts. Brian began a career in hospitality at The Ritz-Carlton, where responsibilities included public relations and group sales coordination. Early career experience includes roles at Northwestern Mutual and vFinance. Brian holds a Bachelor's degree in International Business from Florida International University, obtained in 2011.