David W.

CRM Tech & Data Manager

David W. is a seasoned professional in the fields of CRM technology and data management, currently serving as the CRM Tech & Data Manager at Trainline since September 2023, where David leads segmentation strategies and drives engagement metrics through advanced scoring systems and marketing technology integration. Prior to this role, David was the Data Lead at Monterosa from May 2021 to July 2023, successfully managing data engineering roadmaps and productizing marketing automation data pipelines. Previously, experiences at PokerStars and Sky Betting & Gaming involved managing AdTech supplier relationships, improving conversion reporting, and enhancing user experience through data-driven insights. David holds a Master of Science in Business, Management, Marketing, and Related Support Services from Nottingham University Business School and a Bachelor of Science in Physiology from the University of Leeds.

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