Sam Li

Sam Li is an accomplished data professional with extensive experience in analytics and data science. Currently serving as Lead Data Scientist and Product Analytics Manager at Trainline since December 2019, Sam specializes in tools such as Google Analytics, Tableau, and Adobe Analytics, with a strong focus on A/B testing and analytics migrations. Prior experience includes holding the position of Senior Data Analyst - Product at The Economist, where Sam utilized Adobe Analytics and Snowplow Analytics, as well as serving as a Data Analyst at Racing Post. Earlier roles include a marketing internship at Lehman Brown International Accountant and a customer service advisor position at Lloyds Bank. Sam holds a degree in Economics, Finance & Banking from the University of Portsmouth.