Rochelle Thielen

Rochelle Thielen currently serves as the Chief Executive Officer of Traject Data and holds the position of Executive in Residence at ASG, a software investment firm. Prior to these roles, Rochelle was the Chief Revenue Officer at HONK Technologies, where notable achievements included leading a turnaround that resulted in a record 90% annualized growth rate in Q4 2021. Previous experience includes serving as the Chief Executive Officer and Board Member at Estify, where leadership led to 20% month-over-month growth, and as Senior Director of Corporate Accounts at Mitchell International, focusing on revitalizing a struggling team and increasing market share. Rochelle's earlier career involved roles at Solera | Audatex, CarsDirect, and AutoNation, complemented by studies in Entrepreneurship at the University of Southern California and coursework towards a Business Administration degree at Woodbury University.