Traka
Erwin van Helden is a seasoned marketing professional with extensive experience in various roles within the marketing field. Currently serving as a Senior Marketing Specialist at ASSA ABLOY Opening Solutions since July 2018, Erwin oversees marketing activities for the Professional End Users and Specifications channels in the Benelux region. Previous positions include Brand Manager at ASSA ABLOY, where direct communication with professional users was key, and Interim Online Marketeer for ASSA ABLOY Nederland. Additionally, as the owner of Van Helden Praktische Marketing since September 2002 and Marketing Manager for Traka Nederland, Erwin has demonstrated expertise in both online and offline marketing strategies. Educational background includes a degree from Ichthus Hogeschool Rotterdam, complemented by earlier studies at MEAO Oude Tonge.
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Traka
Traka is the global leader in intelligent management solutions for keys and equipment. Our solutions help all types of organizations better control their important assets, improving productivity and accountability, and reducing risk in critical processes. We continuously invest in the development of our technology to provide leading, innovative, secure and effective real-world solutions to the challenges that organizations face in managing keys and equipment. Our solutions are tailored to customer needs and requirements, providing the most value and impact on their business. Traka is a global organization with local support working to defined processes so that we are local when you need us and global when it counts. Traka is part of ASSA ABLOY Global Solutions, dedicated to reimagining how people move through their world. Our expertise in customer journey mapping, innovation and service design leads to the invention of new security solutions that create value for our clients and exceptional experiences for end users.