Larry Birnbaum

Prior to being appointed to the TraknProtect Board of Advisors, Birnbaum’s experience within the hospitality industry included serving as the Senior Vice President of Sales throughout the Americas for GuestTek. Birnbaum also served as Vice President- Global Hospitality for Ruckus Networks, a CommScope company. Since 2018, he has additionally served as Principal Advisor of Xenios Group, a consultancy firm specializing in hospitality technology and offering guidance to hotel brands, owners and management companies. He was most recently re-elected as a member of the HTNG Vendor Advisory Council.

“The adoption of new technologies has steadily increased within the hospitality industry in recent years, but since the start of the pandemic, implementing solutions that can ensure property-wide safety has taken on a much greater sense of urgency,” said Birnbaum. “TraknProtect continues to push back the limits on what hoteliers can achieve with their safety efforts and honored to offer his services to a company recognized for spurring further innovation towards how geolocation-based platforms can address the latest industry challenges head on.”

Birnbaum’s extensive experience in IT has also led him to work with companies of all sizes including 12-years with Arrow Electronics in a variety of roles with increasing responsibilities.