Lauren O'Brien

Lauren O'Brien is an experienced marketing professional with expertise in brand strategy and content marketing. Currently serving as the Brand & Content Marketing Lead at Trane Technologies since June 2021, Lauren drives collaboration among internal marketing teams to create integrated content strategies for residential brands. Previous roles include Sr. Brand Strategy Manager at Trane Technologies, where Lauren supported brand identity and launched a global employer brand, and Brand & Product Marketing Manager at Electrolux, where significant gains in brand consideration were achieved. With an extensive background in shopper marketing and marketing planning across various industries, Lauren has proven effectiveness in developing marketing strategies, enhancing brand desirability, and managing cross-functional partnerships. Lauren holds a BSBA in Marketing and Communication Studies from UNC Charlotte and has experience in administrative and marketing roles from internships to early career positions.