S H Roni

Transcom Electronics Ltd (TEL) started its’ operation in 1993 by taking over PHILIPS electronics and lighting business in Bangladesh. Today, the company is one of the leading electronics and electrical company in the country, marketing and distributing Consumer lighting, Consumer electronics, Home Appliances and Professional lighting products from renowned brands through its extensive distribution and retail network. "Transcom Digital"​ is the branded outlet chain of TEL started in the early 2005 through which TEL is retailing products directly to end consumers in the metro and urban cities. In 2008, the company re-introduced itself as “Transcom Digital” as a multi brand, multi-category retailer catering for all Electronics, Appliances and IT products. Today Transcom Digital becomes the original outlet of TEL responsible for sales and providing all TEL electronic/IT products to their valued customers. Currently it is successfully running with 46 outlets throughout the country and expects to increase the total outlet number eventually. Moreover TEL has a strong Corporate Sales Team under Transcom Digital for direct sales to the corporate clients. Through the Electronics & Appliances Distribution Consumer Electronics, Home & Domestic Appliances from global brands such as Samsung, Philips, Whirlpool and home brand Transtec are sold throughout the country via a nationwide dealer network. Currently there are about 165 electronics dealers covered under this network.