Transform Group
Lynessa Martin is the Senior Vice President at Transform Group, a leading PR agency for blockchain and crypto. Prior to their current role, Lynessa held positions at Ditto PR and SocialRadius, where Lynessa successfully secured media coverage in top publications. With a strong background in PR, Lynessa excels in developing relationships with editors, managing client expectations, and coordinating press tours. Lynessa holds a Master's degree in Media Studies from Syracuse University and a Bachelor's degree in Communication Design from California State University, Chico.
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Transform Group
Transform is the original blockchain public relations firm, launching the first token sale for Mastercoin in 2013 and powering the exposure of more than 100 prominent tokens during the ICO era, including Augur, Bancor, EOS, Ethereum, Golem Network, Gnosis, Lisk, MaidSafe, Qtum, VideoCoin and WAX. Additional success stories include campaigns for Aeternity, Atari Token, Bittrex, CoinBene, Dash, Factom, ICON Foundation, Kraken, NEM, OKEx, Polymath, Radix, ShapeShift, Telos, and Tether. Transform is the only mainstream business and consumer public relations firm with deep roots in the blockchain sector, and it has placed clients prominently on a regular basis all the leading cryptocurrency publications, including CoinDesk, Cointelegraph, and Decrypt, along with top industry podcasts and YouTube channels. In addition, Transform has generated significant media coverage by top-tier business, technology, and consumer media, including placements in AP, BBC, Bloomberg, Business Insider, CNBC, Forbes, Fox, The New York Times, Reuters, TechCrunch, USA Today, VentureBeat, Wall Street Journal, WIRED, and many others.