Dione Rayside

Dione Rayside is currently the CRM Director at Transform, where they leverage extensive experience in customer intelligence sales and marketing to drive business change through operational marketing processes. Previously, Dione held various leadership roles, including Principal Planner at Sky IQ and Data Strategy Director at both Wunderman UK and Wunderman Thompson. Dione's expertise encompasses targeted marketing campaigns, data strategy, and project management, honed during their work across multiple B2C and B2B agencies. They earned a BA (Hons) in Business & Economics from London Metropolitan University and a diploma in Direct & Digital Direct Marketing from the Institute of Direct Marketing.