Rae Markwell

Director, Marketing Strategy & Operations at Transparent Partners

Rae Markwell has a diverse work experience spanning several industries. Rae currently holds the position of Director of Accounts at Transparent, starting in January 2022. Prior to this role, they worked as a Sr. Manager, Accounts at the same company from September 2020 to December 2021.

Before joining Transparent, Rae worked at Carat USA as a Supervisor - Team Intel from October 2018 to September 2020. In this role, they strategically planned and executed holistic marketing campaigns, utilizing various traditional and digital marketing channels. Rae also implemented optimized schedules for managing meetings and deep work sessions, leading to improved account performance. Rae gained expertise in media planning tools such as CCS Planner and M1.

From October 2017 to October 2018, Rae worked at OMD USA as a Supervisor - Team Intel. Rae managed the Intel account, participating in weekly status calls, developing strategic media plans, and collaborating with internal and external partners. Rae also worked closely with investment teams, social teams, marketing sciences, and clients to ensure timely and budget-friendly project execution. Rae utilized software like ComScore, MRI, and OpTV to determine the best media mix for reaching target audiences effectively.

Rae's earlier experiences include roles as a Media Planner and Assistant Media Planner at SPM Marketing & Communications from December 2016 to October 2017 and from January 2015 to November 2016, respectively. In these positions, they planned, bought, and analyzed traditional and digital marketing campaigns across various mediums. Rae also collaborated closely with account, creative, and client teams to ensure successful project outcomes.

Additionally, Rae has worked as a Social Media Specialist at Corporate Learning Institute in 2014 and as a Digital Marketing Guru at Weiskopf Consulting from June 2014 to December 2014.

Rae'sprevious experiences include roles as a Pharmacy Technician at Osco Drug from September 2013 to November 2014, a Supervisor/Host at Krannert Center for the Performing Arts from May 2012 to May 2013, a NSAC Member at the American Advertising Federation from September 2011 to May 2013, and a Student Senator at the Illinois Student Senate from September 2009 to February 2013.

Rae Markwell's education history includes a Bachelor of Science (B.S.) in Advertising from the University of Illinois System, which was completed from 2009 to 2013. In 2011, they also pursued a Bachelor's Degree in Advertising at the University of Nottingham for a brief period. Rae obtained their High School Diploma from Glenbard South High School from 2005 to 2009. Additionally, in 2008, they completed a High School Diploma from Eisendrath International Exchange High School.

In terms of higher education, Rae Markwell pursued a Master of Business Administration (M.B.A.) with a focus on Marketing/Marketing Management, General at Southern New Hampshire University from 2016 to 2019.

Furthermore, Rae obtained a certification as a Certified SAFe® 5 Product Owner/Product Manager from Scaled Agile, Inc. in July 2022.

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