Jacquelyn Lane

Director, Marketing Automation & Technology at TransPerfect

Jacquelyn Lane is a seasoned professional with extensive experience in marketing automation and technology, currently serving as the Director of Marketing Automation & Technology at TransPerfect since 2007. In this role, Jacquelyn oversees the administration of the company's integrated tech stack, manages a team handling CRM operations for over 600 users, and ensures the delivery of key performance indicators related to user adoption, marketing ROI, and sales growth. Previous roles at TransPerfect include Senior Manager and Digital Marketing and Communications Manager, where Jacquelyn directed CRM operations, managed third-party technology vendors, and led major email marketing initiatives. Jacquelyn's early career includes positions at Plenty Magazine and Elsevier, complemented by a BA in Environmental Studies and Writing from Washington University in St. Louis.

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Previous companies

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Timeline

  • Director, Marketing Automation & Technology

    April, 2021 - present

  • Senior Manager, Marketing Automation & Technology

    March, 2018

  • Digital Marketing And Communications Manager, Global

    April, 2016

  • Digital Marketing And Communications Manager, North America

    January, 2013

  • Communications Manager

    January, 2008

  • Communications Specialist

    2007