Alex B. is a seasoned Senior User Experience Strategist at TransUnion, specializing in user research, data design, and analysis since October 2020. With a strong background in UX design and consulting, Alex has successfully designed and implemented a globally unified Salesforce platform, enhancing user adoption and efficiency through collaboration with cross-functional teams. Previous roles include serving as a Student Mentor at Springboard, a User Experience Consultant at Ness Digital Engineering where Alex led redesign projects for ServiceNow portals, and a UI/UX Designer at TransUnion, which involved pioneering usability testing and user research methodologies. Early career experience as Art Director at BMI Elite and Senior Graphic Designer at SpiderBoost demonstrated significant contributions to business growth and innovative design solutions. Alex holds a degree in Information Technology from the University of Alaska Fairbanks.
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