Xinyu Wu

Xinyu (Celina) Wu is currently the Partner Enablement Solutions Architect at Neustar, TransUnion, where they leverage marketing analytics to optimize strategies for the CPG, cosmetics, and luxury industries. They previously held various roles, including Marketing Consultant at Calnon&Cilano, D.D.S., and Brand Marketing Intern at PepsiCo, where they contributed to marketing strategies and analyzed consumer behavior. Xinyu obtained a Master of Science in Marketing Analytics from The Johns Hopkins University and a Bachelor of Science in Marketing from the University of Rochester. Additionally, they served as a Business Manager for a student dance club, overseeing budgets and promotional efforts.