Yin Lee

Yin Lee is an accomplished professional with extensive experience in marketing analytics and consulting. At Neustar, Inc., Yin held the position of Director, while currently serving as Director at TransUnion, overseeing marketing mix modeling and multi-touch attribution. Previous roles include Senior Director at Ipsos, where project involvement spanned pharmaceutical, consumer packaged goods, and retail sectors, and as an Engagement Manager and Associate Partner at Ninah Consulting, leading significant engagements for top banking and telecom clients, optimizing media efficiency, and developing innovative marketing strategies. Yin's career began at Hudson River Group as an Analyst, and educational qualifications include a Bachelor's degree in Economics from the University of Maryland.