Cat Binstead is an experienced marketing professional currently serving as Acting Senior Manager for Marketing Technology, Delivery & Enablement at Transurban. With a strong background in managing enterprise marketing technology projects, Cat specializes in Salesforce Marketing Cloud integrations and developing actionable processes that align with strategic goals. Previous roles include Marketing Automation Manager at Online Education Services, where Cat led strategies that enhanced customer engagement and conversion rates, and Senior Marketing Automation Consultant at Destined, focusing on revenue-driving marketing strategies for B2B and B2B2C clients. Cat's expertise spans various sectors, with additional experience in marketing communications and campaign management across multiple organizations, including SAI Global and Melbourne Water. Educational qualifications include a BSc (Hons) in Marketing and certifications in Salesforce Marketing Cloud and project management methodologies.
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