Mark Woods

Mark Woods is a seasoned professional in digital and data strategy, with extensive experience in marketing automation, personalisation, and optimisation. They have led digital transformation programs at notable companies, including Sensis and DuluxGroup Limited, where they developed omni-channel strategies and drove the implementation of advanced digital analytics capabilities. Currently, Mark serves as the Reporting and Optimisation Lead at Transurban, managing a team focused on campaign planning and performance metrics. Mark holds a Bachelor's Degree in Business Administration and Management with a specialization in Product Innovation and Marketing from RMIT University.