Daniela C.

Daniela C. currently serves as Head of Brand at TRATON GROUP since June 2019. Prior experience includes roles at BMW Group from June 2016 to December 2018, initially as International Marketing Communications Manager, where responsibilities involved coordinating global marketing efforts and acting as a liaison for aftersales needs, and then as Manager of Marketing Communications for BMW Aftersales, focusing on communication strategy and campaign management. Prior to BMW, Daniela worked at Service Factory GmbH as Account Director, leading the Vodafone Global Enterprise team. Further experience includes consulting at BBDO Worldwide, senior project management at Avantgarde, and event management roles at BMW Group and CNN. Daniela holds a Master's degree in Occupational and Organisational Psychology, Media Law, and German Literature from Ludwig-Maximilians-Universität München.