Jenny Frey

Service Designer

Jenny Frey is a skilled service designer with extensive experience across various companies in the design and customer experience sectors. Currently serving as a Service Designer at TRATON GROUP since October 2025, Jenny previously held the position of Customer Journey Lead at Scania Group. Prior to this, roles included CX Lead at Gjensidige, Senior Service Designer at PwC Experience Center Stockholm, and Service Design Director at Kurppa Hosk. Jenny's expertise encompasses qualitative research, analysis, and customer-centric service development, demonstrated through work with notable clients such as SJ, Quality Hotel, and various real estate companies. Educational qualifications include a degree in Art Direction from Berghs School of Communication and multiple programs at Gjensidige Skolan.

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