Sam Woollard

Sam Woollard has over 15 years of international marketing and sales experience in the travel, hospitality and media industries. In 2022, they joined Travala.com as Chief Marketing Officer, where they are responsible for championing cryptocurrency adoption and developing an innovative tokenized incentive model. Prior to this, they held roles at Qatar Airways as Global Senior Manager, Commercial Marketing (2020), Travello as General Manager, Global Marketing & Sales (2020), AVIAREPS AG as Managing Director, Greater China (2018), Visit California as Director of Marketing & Sales, Greater China (2018), Accor Plus as Director of Marketing & Sales, Greater China (2016), Kantar Added Value as Director of Marketing, Sales & Client Services (2015), Dragon Trail Interactive as Director of Marketing, Sales & Client Services (2012), Dezan Shira & Associates as Marketing Director, Asia (2007), and German Chamber of Commerce in China | Shanghai as Marketing & Publication Manager (2004).

Sam Woollard attended the University of Hull from 1996 to 2000 and studied International Business.