Omar G.

Omar G. currently serves as the Director Corporativo de Marketing - Digital Sales and Omnichannel Media at Traxión, overseeing growth and the omnichannel media function while leading marketing technology initiatives. Prior to this role, Omar held various leadership positions at Meta, PepsiCo, and Publicis Groupe, focusing on regional marketing strategies, digital marketing, and integrated media capabilities across Latin America. Omar's contributions at PepsiCo included enhancing digital partnerships and optimizing ad spend, resulting in significant ROI improvements. An active participant in industry organizations, Omar has served on boards and committees for IAB Mexico, CIM, and ESOMAR. Educational credentials include advanced studies in Business Analytics from the University of Cambridge and Digital Business Transformation from Columbia Business School.