TraXtion
Mike Gottschalk is currently the SVP of National Accounts at TraXtion, a leading supplier of tire tread depth and wheel alignment diagnostic equipment in the automotive industry. Prior to this role, Mike held positions as Executive V.P. of Sales at Aspire Marketing Services, Executive Vice President of OEM at Strategic Marketing, LLC, and Judge Advocate at Abbey Yacht Club. With extensive experience in sales, marketing, and strategic partnerships, Mike brings a wealth of knowledge to the organizations Mike serves.
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TraXtion
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TraXtion enables automotive service departments to capture tire and wheel alignment sale opportunity from every car, every time. More than software and hardware, TraXtion solutions innovate processes and deliver efficiencies that drive service revenue while delighting consumers. TraXtion is the software-forward, high-tech leader in tire tread and alignments measurements - we invented the space. Empower consumers to make informed decisions about tire and wheel alignment needs without taxing dealership staff and pressuring customers. If you haven’t compared us to the other guys – we need to talk!