James Rocha is a seasoned business and executive coach currently serving as the Chief Revenue Officer at Equips and nuForj. With extensive experience in sales leadership, including roles at Zimmer Biomet and Stryker, James has consistently achieved and exceeded sales quotas while mentoring teams to enhance their sales skills. They hold a Bachelor of Business Administration in International Business from the University of Massachusetts Amherst and are pursuing a Master of Arts in Leadership and Negotiations at Bay Path University. Passionate about the psychology of buying and sales strategies, James is dedicated to helping clients grow their revenues and improve their business operations.
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