Wietske Rubow

Wietske Rubow is a seasoned professional in the wine industry with extensive experience in production strategy, product development, and marketing. Currently serving as the Wine Production Strategy Lead at Treasury Wine Estates since June 2021, Wietske previously contributed as a Visiting Researcher at the Human Rights Center, UC Berkeley School of Law, where efforts focused on quantifying COVID-19 misinformation on social media. Notably, as New Product Development Lead at UCOOK, Wietske successfully launched two new business verticals, achieving significant margin improvements. Prior roles include leadership positions in merchandise management, wine buying, and marketing across various organizations, with a strong foundation in viticulture and enology, supported by advanced degrees from Stellenbosch University and Burgundy School of Business.