Hsien Naidu is the Founder and CEO of TreeAMS, a pioneering franchise technology company in Singapore focused on optimizing digital franchise operations management across the Asia Pacific. With over 18 years of experience as CEO of Astreem Consulting, a prominent consulting firm, Hsien provides valuable insights and strategies to SMEs navigating franchise growth. They have also been instrumental in launching initiatives like topfranchiseasia.com and serve as an Independent Director at the SME Centre of the Singapore Indian Chamber of Commerce & Industry. Hsien holds a Master's degree in Marketing from The University of Auckland and has previously held significant roles, including Sales and Marketing Director at Luxasia Pte Ltd.
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