Kathy Le

Head of Socials at TreeCard

Kathy Le is the current Head of Socials at TreeCard. Kathy has also worked as a Social and Influencer Marketing Manager at Nexon America from August 2020 to September 2021. Kathy has extensive experience in managing accounts, including creative direction, copywriting, executing paid media campaigns with targeted audiences, and answering messages from the community. Some of their growth highlights include increasing MapleStory M's Twitter following by 13% and Instagram following by 80% in just 5 months. Additionally, they were also responsible for spearheading paid and organic influencer campaigns, including liaising with agencies, comparing influencers to obtain best rates, and cultivating relationships with micro-influencers to create free content. Kathy was also the head coordinator for MapleStory Fest, a live Twitch event which acquired 6K+ registrations and 20K+ viewers.

Kathy Le graduated with a Bachelor of Arts in Print and Digital Journalism from the University of Southern California.

Their manager is Jamie Cox, Co-Founder & CEO. They work with Clay Goodpasture - Operations Manager, Michaela Kastelman - Product Marketing Lead, and George Sheppard - Lead Backend Engineer.

Timeline

  • Head of Socials

    Current role