Ed Will

Ed Will is a co-founder at Breakfast, where they currently serve as Managing Partner, focusing on brand building and strategic development. With extensive experience in various leadership roles, including Director at Brand Finance and Non-Executive Director at Treekly, Ed has a strong background in brand strategy and innovation. Previously, as Managing Director at Sledge and CEO at Roose and Partners, Ed championed the transition to integrated brand experiences and fostered creative excellence throughout their career. Ed holds degrees in American Studies, Politics, History, and Literature from Sussex and Georgetown Universities.