We’re TREND&, a strategic design agency where strategy meets design meets AI. Design thinking is at our core, ensuring technology serves people, not the other way around. 

We help organizations understand where to go next, what that future should look and feel like, and possibly how AI can support people instead of overwhelming them. Rooted in our TU Delft background, we prototype fast, test with real users (customers, employees, even your grandma!!), and turn abstract ambitions into tangible solutions teams can actually use.

Our work spans:
- Design thinking & innovation: Transforming Fokker Services’ product development process to become more customer‑centric and experiment‑driven.
- User-centric AI strategy: Designing AI solutions people actually trust, like a.s.r's transparent mortgage decision tool
- Hands-on AI workshops: From HEMA's AI co-creation sessions (100+ concepts, inspiring new collections) to vibe coding workshops where we prototype and test MVPs with users in minutes
- Foresight & future scenarios: Using strategic foresight to help companies spot what’s coming and adapt early - for example, visualizing future‑of‑work scenarios with NSVP using AI 
- Design & branding: Shaping customer journeys, services, and identities that make sense in an AI‑driven world.
- Keynotes & talks: Sharing insights on AI, creativity, and the role of design in shaping meaningful futures.

95+ projects with 60+ clients later, we’re still obsessed with solving the right problem, for, and with real people. Could your challenge be next?

👉 ✨🌍 www.trend-and.com
👉 💬✉️ info@trend-and.com

TREND&

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TREND&

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