Anna Ward is a Designer and Creative Consultant with over 15 years of experience in providing consumer insights and strategic design direction across various sectors, including footwear, fashion, sportswear, and interiors. Currently serving as the Consultancy Innovation Lead at TrendBible, Anna previously held positions at Pentland Brands, where they were the Senior Creative Designer for Red or Dead and later the Head of Product for the Licensed Brands Division. Anna's educational background includes a 1st class BA (HONS) in Textile Design from Edinburgh College of Art. Through their career, Anna has been recognized for their ability to connect brands with consumers and drive innovative product direction.
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