Trendgruppen is a strategic PR and communication agency. We work with brands and organisations to ensure they reach their full potential and maximise results. We take pride in building long-lasting relationships with our clients and always tailor our offering to suit each project. Our team of dedicated consultants have extensive experience in brand communication and demonstrate a deep passion for the fields of design and lifestyle. 

We help our clients with a variety of services, including brand building and communication, media and influencer relations, sustainable strategies and event production. We listen carefully to every client’s needs and develop creative strategies so they can stay one step ahead of the curve and meet the demands of the future. We have a digital first approach, while at the same time promoting every aspect of communication, whether it is physical, in print, online or on SoMe. 

Trendgruppen PR was founded in 2007 in Stockholm by Swedish trend analyst Stefan Nilsson and PR strategist Karin Sköldberg. The agency originally incorporated an independent design gallery for curated exhibitions and events. Today we are a full-service PR agency, with Karin Sköldberg as CEO and head of strategy. 

Our clients include Aloud, Arabia, ArkDes, Bricmate, Cervera, Cooee Design, DUX, Fiskars, Gaggenau, Gemla, Habo, Habo Selection, Iittala, Kvänum, Louis Poulsen, Luxaflex, Målerås, Minotti Stockholm, Montana, Nordsjö, Occhio, Offecct, Orbital Systems, Pappelina, Rörstrand, Vauni and Woodio.

Trendgruppen PR

Karin Sköldberg

This department focuses on managing the organization's communication and relationships with the public, media, and stakeholders.

Trendgruppen PR

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Teams

Public Relations

Offices

Trendgruppen PR

Org chart

Teams

Public Relations

Offices

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