We work with trends, and turn them into meaningful opportunities.
As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to inspire, guide and empower future-focused professionals worldwide.

Our Amsterdam, New York, Berlin, Singapore, London and Barcelona teams relentlessly scan the globe to spotlight promising trends, insights and opportunities using our PDI methodology – supported by our spotting network of 850+ spotters in over 65 countries. 

Learn more: https://info.trendwatching.com/about

Consulting

Marketing

Media & Entertainment

TrendWatching

TrendWatching's headquarters in Amsterdam, Netherlands

This department identifies and reports on emerging trends to inform strategic decision-making.

Trend Analysis

The Trends and Insights Team at TrendWatching is dedicated to identifying and analyzing emerging consumer trends worldwide. Utilizing the PDI methodology, team members collaborate with a vast network of global spotters to develop actionable insights that help clients seize future opportunities. Their expertise transforms trend data into strategic guidance for businesses, ensuring clients stay ahead in a rapidly changing marketplace.

Trends and Insights Team

This department focuses on integrating artificial intelligence into marketing strategies and research initiatives.

AI Marketing and Strategy

The Design and Marketing Team at TrendWatching focuses on creatively communicating the company's insights and trends to a global audience. This team combines graphic design, content creation, and strategic marketing to develop engaging materials, manage social media presence, and execute campaigns that highlight emerging opportunities. Through their collaborative efforts, they enhance brand visibility and inspire professionals to harness trends for impactful growth.

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Other teams

Trends and Insights Team

AI Marketing and Strategy

Design and Marketing Team