Sam Wilkinson is an experienced digital and ecommerce professional currently serving as the Head of Digital & Ecommerce at TRENDYGOLF since January 2026. Prior to this role, Sam held various positions at THG from December 2021 to January 2026, including Head of Digital and Group Head of Retail Media. Additionally, Ryman employed Sam as an Ecommerce Trading Manager for a brief period in late 2021. Sam's extensive background in CRM and ecommerce began at The Beauty Tech Group, where responsibilities included Senior CRM Manager from June 2020 to June 2021. Sam's career at THG, spanning from June 2013 to June 2020, featured multiple roles advancing from Trading Assistant to Head of Ecommerce and Head of CRM - THG Ingenuity.
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