Sonja Herzig is a seasoned professional in sales and channel management, currently serving as Channel Manager DACH at Avnet Embedded since July 2021. Prior to this role, Sonja accumulated extensive experience at MSC Technologies GmbH from December 2013 to December 2021, where positions included Inside Sales Specialist, Assistant to Director Sales DACH, Assistant VP Sales, and Operations Specialist focused on purchasing Industrial PCs. Additionally, Sonja worked at MSC Vertriebs GmbH from August 2001 to December 2013 as Assistant Product Management, assisting in line management for Lattice Semiconductors. Sonja holds a BA Hons in European Business Administration from the University of Wales, Institute Cardiff, and a degree as Staatlich anerkannte internationale Marketingassistentin from Merkur Akademie International in Karlsruhe.
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