Bradford Smith

Bradford Smith, CCXP, is a seasoned customer experience leader and the Founder and President of Vector Business Navigation, where they guide organizations in enhancing loyalty and retention. With a background that includes pivotal roles at NASA's KSC Space Shuttle Launch Control team, Yahoo!, and Sage, Bradford has consistently driven customer-centric innovations, resulting in significant performance improvements across various companies. As President and Chairman of the Board of the Consortium for Service Innovation, they emphasize a philosophy of understanding business from a customer’s perspective, which has shaped their approach to creating lasting brand connections. Their extensive experience spans over four decades, featuring roles at companies like Oracle and Symantec, where they have made impactful contributions to customer engagement and support strategies.