Daniel Mitchell is the CEO of addvantage Global Ltd, where they lead the development of disruptive technology aimed at reducing fuel costs and emissions for heavy-duty diesel engines. An experienced serial entrepreneur, Daniel founded and sold three businesses and has held various leadership roles, including Chairman at The Source Claim Support Plc and Algarve Rock Brewery. They have been recognized as an Ernst & Young Entrepreneur of the Year and are a member of Virgin Fast Track 100. Daniel also has extensive experience in property investment, managing DM Properties since 1995.
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