Markus Wagenseil is an experienced professional specializing in product marketing and management, currently serving as the Business Segment Manager for Outdoor at Tridonic since December 2017. Previously, Markus held roles such as Global Product Manager for Outdoor & Industry at Cambium GmbH and COO as a Freelance Consultant, where responsibilities included developing marketing strategies and customer segmentation. Notable projects include the Panasonic Convention 2016, focusing on Smart City and Smart Energy Solutions. Markus's career also includes significant positions at Panasonic, where contributions spanned product marketing across Europe, leading advertising campaigns and managing trade shows. Earlier career experiences include journalism and editorial roles in consumer electronics. Markus holds an MSc in Global Management from Royal Roads University and an apprenticeship in media design.