Will Caffrey

Will Caffrey is a seasoned sales and business development professional with extensive experience across various roles in the tech and consultancy sectors. As the Head of Sales at Triffin since January 2025, Will previously served as the Founding Account Executive at Attribe, where early go-to-market processes were developed, resulting in the acquisition of 200 brands within four months. Will also founded Volt Growth, a consultancy focused on scaling e-commerce tech companies. Additional experience includes roles at Viable, Alloy Automation, Conjura, and positions in analytics and optimization at The Workshop, T.M. Lewin, and Paddy Power Betfair. Will holds a Master's degree in Finance with Behavioural Science from the University of Warwick and a Bachelor’s degree in Business Studies from Trinity College Dublin.