Jens Axelsson

Jens Axelsson is an experienced professional in customer experience, ecommerce, and CRM with a career spanning over two decades. Beginning as a Marketing Manager at Verner & Verner, Jens progressed to various leadership roles, including Project & Production Manager at Lindex, Head of Ecommerce & CRM at KappAhl, and Head of Customer Strategy & CRM at Stena Line. Jens has also been instrumental in establishing departments focused on digital sales, customer loyalty, and omnichannel strategies at MQ Marqet AB and Avensia. Currently, Jens serves as a CX Strategist & Founder at Evolva AB, co-owner and CX & CRM Expert at bonded., and board member and advisor at both Triggerbee and Belogic AB. Jens holds multiple degrees in market economy and public relations from IHM Business School and HRS, complemented by certifications in project management and board work.