Lena Katz

Lena Katz is an experienced professional specializing in creator programming and content strategy, currently serving as Senior Advisor for the Creator Practice at Trilogy Interactive since November 2022. Lena holds the position of Principal Creative at Variable Content since February 2017, managing projects for notable clients such as Sony and Hormel Foods. Previous roles include Lead for Creator-Integrated Services at AOI Pro., where Lena implemented business growth initiatives, and a creator strategist at TikTok. Extensive consulting work has been done for major companies across various industries from 2004 to 2020, alongside contributing writing and editing experience at the Los Angeles Times and various publications. Noteworthy production credits include work with Huck Magazine, Smart Dog (NBC-Universal), and Ora TV. Lena holds a Bachelor of Arts in English with a focus on Professional Writing & Rhetoric from San Francisco State University.