Deric Tay

Deric Tay possesses extensive experience in sales and marketing across multiple industries, beginning with a position as Marketing Executive at Suzue-PSA Singapore Pte Ltd, focusing on sales, marketing, and business development for logistics and supply chain solutions. Following this role, Deric served as Regional Sales & Marketing Manager at Sony Electronics, where responsibilities included defining marketing strategies, managing key accounts, and collaborating with system integrators. Currently, Deric holds the position of Regional Sales Manager and APAC Director at Trimble Inc., overseeing channel development and execution of go-to-market strategies to meet sales and profit objectives. Deric holds a degree in Marketing Management from the University of Otago.