Mike Williams

Mike Williams is a digital marketing professional with over 18 years of experience, including more than a decade in the digital space. Currently serving as the B2W Digital Marketing and Demand Manager at Trimble Inc., Mike oversees the company's digital footprint and manages comprehensive marketing initiatives. Previously, Mike held key positions at organizations such as House of Travel, where they optimized analytics and SEO strategies, and Advance International Cleaning Systems, where they launched multiple e-commerce websites. Mike's educational background includes a Bachelor of Communication Studies from the University of Waikato and a Postgraduate Certificate in Management from Massey University.