Tracy Welton

Tracy Welton is an accomplished eCommerce and marketing professional with extensive experience in leading sales and strategic initiatives across various industries. Currently serving as eCommerce Sales Leader at SketchUp since September 2019, Tracy previously held key positions at IBM as Watson Commerce & Marketing Sales Leader, where responsibilities included driving $190 million in annual sales across multiple markets. Tracy also contributed as Global Senior Marketing Manager for IBM Watson Commerce, defining go-to-market strategies that generated substantial sales pipelines. Prior experience includes roles at Advance Auto Parts and Staples Advantage, focusing on transforming B2B eCommerce platforms and enhancing customer experiences. Tracy began a career at Maxtor, developing marketing strategies and optimizing business models. Tracy holds a Bachelor's Degree in Business Administration and Management with a focus on Finance from Colorado State University.