Fred Fishlock

Fred Fishlock is an experienced professional in e-commerce and retail, currently serving as the Country Lead for the UK at Trip.com since November 2025. Prior to this role, Fred held positions such as GTM Consultant at Unbox Commerce, E-commerce Director for FMCG at JD.COM, and E-commerce Lead for TikTok Shop, emphasizing operations and social commerce. Fred's background includes a Senior Vendor Manager role at Amazon, focusing on the meat, fish, and poultry categories, and Category Manager for Ultra Fresh & Frozen at METRO AG, where responsibilities involved establishing operations in Myanmar. An independent researcher in the Myanmar Agri-Sector, Fred began a career in private banking and wealth management at Hanover Search Group and the Royal Bank of Scotland. Academically, Fred holds a degree in Geography from The University of Edinburgh and has been a member of The Chartered Institute for Securities & Investment since 2013.